The jewellery that is designed according to the preference of the buyer is known as custom jewellery. Unlike, the readymade jewellery that is available in the jewellery store, custom jewelry is made keeping in mind the individual tastes and preferences of the consumer who has placed the order for the jewellery. A large part of the jewellery throughout history has been custom jewelry. Mass produced jewellery came into existence only after the Industrial Revolution. The initial jewelers were common metal smiths who used to create many pieces of jewellery on the request of the customers, according to their personal requirements, and some pieces for usual sale. The artisan could have tried making several copies of the design but the production was too small compared to what we have today. He couldn’t have produced the popular pieces of jewellery on a large scale. This type of jewellery includes both fashion and fine jewellery, which means fashion rings, fashion pendants,